2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2021
2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli
by Ruikang Xie
Client: Xiexie Design
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli
In 2019 Cehcēnyōtl Tēmachtīlōyān Caxitl Cehcēlīlli in caxitl mochīuh īpampa yancuīcān mācēhualtin tēmachtīlōyān huēyi in Dongguan, China. In nēchīhualiztli quitzonquīxtia ēyi xihuitl tlachiyaliztli nechichīhualli īpan quēnamih in tlālnāmiquiliztli ihuān celiztli, quēnamih xināchtli quitepēhuah, xōchitl mochīhua, ihuān xōchicualli mochīhua. In chīchīltic Lingnan lychee mopōhua nēzcayōtl tlein melāhuac, ihuān in tlapōhualōyān caxitl mocuepōnia īpan lychee tlaquechilli tlein quīzqui. Cē cuahuitl āmatlacuilōlli mochīhua tlein tepoztli īpan ihuān huel mopiloa quēnamih ēyixōtl lychee tlaquechilli. In caxitl quipiya tlanēchtli, cē āmatlālīlli tzotzomahtli, cē tlālmachiyōtl tlein tlālli īxpan tepāchōhuah revolucionario, tlazcaltōn, ihuān pēhualiztli papāhuah.
The Recognition
About the Mahuizolli A' Design Award Bronse
2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in 2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. 2019 Admissions Welcome Package DGUT Tlanechicōlli Caxitl īc Tēmachtīlōyān Tlacēlīlli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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