Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2020
Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli
Client: Bloom GmbH Nürnberg
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli
Ipan huehue cahuitl, nican octlichiuhcanemeh quipiah inoctzin chicuacempohualli xihuitl huehueh tetl itech tlalli calli Nuremberg tepancalli itzintlan. Inin tlahtolxitiniliztli mahuizoa, in "AEcht Nuernberger Kellerbier" itlapacholli quitta ce nelli huehcapa cahuitl tlatauhcachililiztli. In cerveza amatlacuilolli quitta ce maitl tlacuilolli tepancalli tetl ipan onoc ihuan ce cuauhhuactli bodega itic, tzacuilli ipan huehueh estilo machiyotlahtolcaquiltin. In amatlacuilolli tzacualli "San Mauritio" calnacayotl ihuan in teocuitlachiuhqui tzontecomatl tzapoctli quitqui toltecayotl ihuan tlaneltoquiliztli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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