Paranormal Vino Itlapachiuhca by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2020
Paranormal Vino Itlapachiuhca
by Estudio Maba
Client: Bodegas Baron
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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The Design
About Paranormal Vino Itlapachiuhca
Paranormal ce tlapachiuhcayotl tlachihualiztli inic ce cencalli vinomeh tlen moteittitia ipan Bordeaux ihuan Burgundy tehuilotecomameh. In tlahcuilolli itlanextiliz motlalia ipan tlamahuizolli ihuan ahmo momelahua tlamantli, tlen mochihua ica ichtacayotl ihuan camanalli. In huel pepetlaca digital tlacuicuiliztli quilnamiquilia in huehueh amoxmeh alquimia ihuan huehcauh amoxtlahcuilolli. In tlahcuiloltlamantli motlahcuiloa ica ce huehueh ihuan ahmo melahuac ixnesca, iuhqui in imatica tepoztlahcuiloliztli. Cecen amatlahcuilolli mochihua ica ichcatl amatl ica huel tlacpac tlacuicuiliztli, tepoztlateconi ihuan varniz tlahcuilolli. Inin tlachihualiztli mochihua inic huehcauh onyez ihuan inic quicahuaz yancuic tlahtolli ipampa cecen xihuitl vino ahnozo xocomecatl tlamantli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Paranormal Vino Itlapachiuhca ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Paranormal Vino Itlapachiuhca quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Paranormal Vino Itlapachiuhca quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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