Ecological Journey Gift Box Necuhtli by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Ecological Journey Gift Box Necuhtli
Client: Wuhan Little Bee Food Co., Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
- 72,191
- Verified Award Winner
- Verify Award Status for #103183
The Design
About Ecological Journey Gift Box Necuhtli
In tlachihualiz inin necuhtli tlapanaltlacaxitl quicahua ipan in "yoliliztli nenenqui" Shennongjia, campa onca miec cuauhxihuitl ihuan cualli tlalyeiliztli. In tlalpializtli inin nemiliztli yehhuatl iyoltemalachtil in tlachihualiz. Moqui in huehuetque China amatetequiliztli ihuan cehualloh tlahcuiloliztli inic monextia in tlali iyoliliz ihuan macuilli tlahuehueyaqueh yolcameh in mopiyah. Xacalli cuauhmatl mochihua ipan in tlaquimilmatl, tehuan quinextia tlalyeiliztli ihuan tlalpializtli. In quiahuac tlacaxitl hueliti mochihuaz cualneci tlaloni tlacaxitl inic occeppa motequitiz.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Ecological Journey Gift Box Necuhtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ecological Journey Gift Box Necuhtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ecological Journey Gift Box Necuhtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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