Plaza del Sol Tlacualcaxitl in Textlacualli by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2020
Plaza del Sol Tlacualcaxitl in Textlacualli
by Estudio Maba
Client: Plaza del Sol
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
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About Plaza del Sol Tlacualcaxitl in Textlacualli
Plaza del Sol se se tlachihchiwalli tlacualcaxitl in pahtli tlaxcalcuecuechtli. In machiotl quimocuitlahuia in tlachtli nemachiotl ihuan in tlamanahuiliztli tlamantli tlein mottah in Caxtillan altepemeh in yeyecoah tochanecah; inin nemachiotl monextia ica yancuic tlachializtli ihuan ica paquiliztli. Cecen flow pack quipohua cecen tepitzin tlahtolli tlein motlalia ica tlamanahuiliztli tlamantli, ica in yolo ipan ma huetzca in tlacohquetl. In ixiptlahtli mochihua ica ixtlapaltlachializtli imachiotl (still life) tlein motecpana ipan cecen tlanextiloyan, auh in tlacualcaxitl mochihua ica flexográfico tlapouhtli. Cecen tlacualcaxitl quipiya 195 huan 320 milímetros ihuehueyaca.
The Recognition
About the Mahuizolli A' Design Award Bronse
Plaza del Sol Tlacualcaxitl in Textlacualli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Plaza del Sol Tlacualcaxitl in Textlacualli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Plaza del Sol Tlacualcaxitl in Textlacualli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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