Oulevi Packaging Design Tlapaquilistli iTech Cerveza by Zhangyong Hou

Oulevi Packaging Design Tlapaquilistli iTech Cerveza by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2021

Oulevi Packaging Design Tlapaquilistli iTech Cerveza

by Zhangyong Hou

Client: Oulevi

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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The Design

About Oulevi Packaging Design Tlapaquilistli iTech Cerveza

Oulevi ītōca in tlapaquilistli mochīhua īpal cerveza tlatzoyōnīlli. In tepozcaxitl mochīhua ītech tepoztli chipāhuac ihuan tlein huel patlāhuac se litro ītech ītlein pixqui, ihuān ītech tlapōhualli momanaltīlīa 274 milímetros īhuīyāca ihuān 193 milímetros īnacāyo. In machiotlacuilōlli tlachīhualli quinēxtia ītlachiyaliz se vaso cervezayotl. In neztli quitēititiah cāmpa hualehua in tlaneltililiztli, tlein cebada hualehua Australia, levadura hualehua tlālhuactli Europa ihuān lupulo hualehua Norteamérica. In vaso machiotl quinpalēhuīa tlacōhuanih quīximatih in tocayotl huehca. In tlanequiliztli īpal in tlapaquilistli ic quinēxtīa cualli in tlahtōlli īpal tlein tlanamactli īpan tlapechtli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Oulevi Packaging Design Tlapaquilistli iTech Cerveza ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Oulevi Packaging Design Tlapaquilistli iTech Cerveza ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Oulevi Packaging Design Tlapaquilistli iTech Cerveza quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou