Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli by Yang Zhang

Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2021

Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli

Mi Transformers Optimus Prime Tlatzacuiloni ca ce āmatlatzacuiloni tlachīhualli īpampa cuepōniloni tepitzintli ahuilnechicoltin. Īxpan in caxitl quitta in nechicōlli tlachīhualli, in īpampa in ītlachīhualoca ihuān in nehnentin cōtōntin cualli mottaz in tlaqualhuahqueh. In pitzahuac tlamachtli ihuān tlapālnechicōlli quipōhua in īyōllo in ahuilnechicoltin. In tlanextiliztli ihuān tlatzacuiloni tequitl mocentlālia ce nechicōlli īpan. In ācopa tlapachtli motlapoa quitemōlia in tlātlaliltin xiquipiltin tepitzintin. In tlātzintlan caxitl motlapoa ōme īnacāyo ihuān quichīhua tlatlamantin tlapachōlōni caxtin. Cōtōntin huel motēntlāliah ca īnnepapan tlachīhualiztli, ihuān in caxitl huel occepa monequi mochīhuaz cotōniloni īpan cemilhuitl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Mi Transformers Optimus Prime Packaging Tlatzacuiloni Ahuilnechicoltin ītech Cuepōniloni Tepitzintli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao