Birds and Coffee Tepiloloni by Kristina Pacesaite

Birds and Coffee Tepiloloni by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Birds and Coffee Tepiloloni

by Kristina Pacesaite

Client: Kavos gurmanai

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Birds and Coffee Tepiloloni

Nochi tlachihualli monequi ce cualli tepiloloni. Ica inin tepiloloni chihualiztli, in tlacuiloani palehuih ce yectli cafextequi calpixcayotl ma ahcito yancuic tlacah tlen quimahuizpoloa cualli chicahuac cafextli ihuan motemolihtoqueh in ichantzinco. Ica ce yancuic tlanextli itech in tepiloloni, in tlacuiloani temohuaya ma hueyiyaca in patiliztli in macellohualli cafextli tlen huallahca ixquich cemanahuac. In tlanequiliztli ma ocupahcan tototl ixiptlayomeh nochi tlalticpac omotlalih itech in cualnezqui yotl ihuan in macellohualiztli tlen quintlalihtoqueh itech in tlami tlachihualli. Kraft amatl ihuan yayahuic camohpalli in ixiptlayomeh no ihqui palehuihtoqueh inin tlamantli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Birds and Coffee Tepiloloni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Birds and Coffee Tepiloloni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Birds and Coffee Tepiloloni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite