Haci Bekir Halva Tlapēcholiztli ītēchcopa Polin Kuyumciyan

Tlanāhuatīlli Haci Bekir Halva Tlapēcholiztli ītēchcopa Polin Kuyumciyan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2021

Haci Bekir Halva Tlapēcholiztli

īpal Polin Kuyumciyan

Tlanāhuatīlli: Haci Bekir

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,103

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #109346

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Haci Bekir Halva Tlapēcholiztli

Haci Bekir cē īxquich huēhueh machiyōtl īpan cemānāhuac auh quipiya cē huēyi tēixpōhualli. Macihuih in machiyōtl ītōcā mochīhua īca cualtiliztli auh nepapaquiliztli, ohui para cē yuh huēhueh machiyōtl ma quimpactīlih in yancuīc tlācatiliztli. Īca in miēcpa tlacaittaliztli īpan halva ītech Turco tlacualnelhuayōtl, in machiyōtl quinequi ma quicui in tēicnēliliztli auh ma yancuīcpan quichīhua īn halva ītlapēcholiztli. In zāzanilli zan tlachixtli tlaihcuilōlmeh auh tlapalmeh īpan in yancuīc chihualiztli quinēxtiliah Haci Bekir ma huēyītih īntēmōnēhuiliztli auh machiyōmatiliztli. In tlaihcuilōlmeh auh tlapalmeh mochih tlaihyōcōxmatih īpan ēyi halva tlamanextilmeh auh texōlizpameh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Haci Bekir Halva Tlapēcholiztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Haci Bekir Halva Tlapēcholiztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Haci Bekir Halva Tlapēcholiztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Huēyiliztli īhuān Tlacualtepēhualli: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tōcāitl: packaging, box, design, patterns, food
Tlachīhualiztli Māchiyōtl: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Tlanāhuatīlli Nētēcahuilīztli: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Tlatēmōliztli: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Tēyōllālīliztli: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Tēquitl Cāhuitl: The project started in December 2019 and finished in February 2020, in Istanbul.
Tēquitl Ōhuitl: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Īxiptla Tlanēxtīlli: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.