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Display Of Guilin Scenery Tencualnemachtil Tlazoyotl by LongSheng Zhong

Display Of Guilin Scenery Tencualnemachtil Tlazoyotl by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.


TepoztliTlaquimilolli· 2021

Display Of Guilin Scenery Tencualnemachtil Tlazoyotl

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

13,623

Verified Award Winner

Verify Award Status for #110995

Colors

The Design

About Display Of Guilin Scenery Tencualnemachtil Tlazoyotl

Tlaixnextilistli in Guilin Tlaltlachialistli se tlazoyotl tencualnemachtil in ochihualoc para se tlanamactli tlein hualehua Guilin, China altepetl. Ome nechca tlaltlachializtli, in Li Atoyatl huan in Longsheng tlaltlapechtli tlein mochihchiuh ica tlacotonalli, mopohua ica huehueh Chinatlacatl ihcuiloliztli tlein monextia in canin hualehua tlanamactli huan in yolqui inelhuayo. In panihtic caxitl mochihchiuh ica 350 gramos iztac amatlapechtli ica matt yeyecayotl huan se icniuh ultraviolet tlapatzcalistli. In pitzactli tepoztli tlacentlalilia plastictli huan aluminio tlapatzcalistli. Amo zan monequi motequihuia in tlein monequi tlachihualo, tlein mochihchiuh quimanextia se yolic ixnextilistli tetequitcayotl inhuan miac tlacualnamiquiliztli tlaltlachializtli tlein miec tlanamaquiliani quimatih.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Display Of Guilin Scenery Tencualnemachtil Tlazoyotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Display Of Guilin Scenery Tencualnemachtil Tlazoyotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Display Of Guilin Scenery Tencualnemachtil Tlazoyotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging
Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

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