Biboi Vino Ītlaāmatlahcuilōl by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Biboi Vino Ītlaāmatlahcuilōl
Client: Cantine Biboi
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #111397The Design
About Biboi Vino Ītlaāmatlahcuilōl
Cē yancuīc, ahcualtzin īhuān ahyōllocacopa tlachihualiztli īpan quimachtia īn vino īyōllōyēcnemiliz. Cē nepohualnemiliz-tlachihualiztli quīza ītech chicōmpōhualxihuitl īhuān quīpaquiltia īca tlahcuilōltlahtōlli tlācatītzeh Sardinia tlāltecpancāyōtl. Īn āmatlahcuilōl mochīhua īpan māca matziz īquac botella moquīxtia, pampa cualli āmatl īhuān huapalli cequin. Īyēcnemiliz, quitēnēhua cē celiztli īhuān tēlpōchcāyōtl, ahyōllocacopa īhuān nīmān tlachihualiztli monequi tēlpōchtin quintēmoa cē cualli vino īca temahmachtic neciztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Biboi Vino Ītlaāmatlahcuilōl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Biboi Vino Ītlaāmatlahcuilōl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Biboi Vino Ītlaāmatlahcuilōl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
- Dimensions & Packaging
- The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
- Tags
- wine, packaging, graphic design, label design, sardinia
- Production Technology
- The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
- Design Challenge
- The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
- Research
- The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
- Inspiration
- The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
- Project Duration
- The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
- Operation Flow
- The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA
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