Super Leg Tlacualtsin Ehuayo: Super Leg by Chen Wang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2021
Super Leg Tlacualtsin Ehuayo: Super Leg
by Chen Wang
Client: Three Squirrels
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Tlacualtsin Ehuayo: Super Leg
Amatlahcuilolli: Super Leg ce tlacualtsin ehuayotl tlachihchiuhtli inic ce Chinatlahtolli tlacualnamacaloyan. In ehuayotl quinextia in tlanamacaloyan ixiptlatzin, ce techalotl itoca Xiaojian, onoc ipan ce huey totolmetl icxitl, quipactia in tlacualli ihuan iyaya tlatzitzquilo ipan ce petlacalli. In tlaixcopinalli motlachihchihua itech ce cartoon nechicoliztli, campa ce quimichin quichtequi queso ihuan quitzitzquia ce mizton. In tlacotl icxitl in totolin, tlen mihtoa oquicua ihuan quitlacotona, quichihua ce coyoctli, ic huelis mottaz in nacatl itech. In tlachihchiualli quinamictia in ixiptlatzin ihuan in tlacualli, ihuan quipalehuia in ehuayotl ma mocueptzin motta imanahuac occequi tlamantli tlen ihuan on tlapechtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Super Leg Tlacualtsin Ehuayo: Super Leg ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Super Leg Tlacualtsin Ehuayo: Super Leg ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Super Leg Tlacualtsin Ehuayo: Super Leg quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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