Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu by Hsiao Che Hou

Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu

by Hsiao Che Hou

Client: Renata

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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The Design

About Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu

Amoxtlahtolli: Renata-A ce contli xampu tlen omochiuh ipampa ce tlapohualli tlen quimocuitlahuia in tzontli. In itlac contli omochiuh ica ce tlanelhuayotl tlen quiza itech in xocoxihuitl icuauhyo tlen omopepen intech in xocoxihuiltoquehqueh nican Taiwan. Inin tlanelhuayotl quipatla ompoalli ipan macuilpoalli in petrochemico plastico ihuan quipalehuia ma amo miec pochtli quiza. In contli chicahuac queme occequin plastico contli, hueliti mocuepa occepa ihuan amo quiza ompa tlalli itech tlein temictiani ihcuac tlatla. In amatlapal quipia ce xampu tlen omochiuh ica china xihuitl iayo, ihuan inin tlachihualiztli quinextia in tlamachtilli in yancuic yolizliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Renata-A Tequitl Achto: Iixayo Ihuan Iamatlapal In Xampu quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU