Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging) ītēchcopa Guangzhou Cheung Ying Design Co., Ltd.

Tlanāhuatīlli Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging) ītēchcopa Guangzhou Cheung Ying Design Co., Ltd. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2021

Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging)

īpal Guangzhou Cheung Ying Design Co., Ltd.

Tlanāhuatīlli: Guangzhou Cheung Ying Design Co., Ltd.

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

28,750

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #111732

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging)

Rosa Roxburghii ce petlacaltlachihualli ipampa ce tepoztecomatl xihuitl atl tlen mopiya. In tecomatl mochihua ica aluminio, quipiya 65 mm ihueyaca, 65 mm ipatlahuaca ihuan 95 mm iahcoca, ihuan huelitiz quiselis 245 ml. In tlahcuilolli quitequihuia ce China tlachiyaliztli tlahcuilolli tlen quinextia ce rosa roxburghii xihuitl atl mila, tlen quinextia in tlazohtlaliztli tlen mochihua desde in tlatoquiliztli hasta in tlapehpenaliztli tlen tlamantli. Huehue China tlamantli ihuan ce cualli chichiltic tlapalli quiyecana in tlachiyaliztli. Inin petlacalli omochihua para quimacaz in tlachihualli ce chipahuac ixmachiliztli ihuan quinextiz pahtiliztli, yolizmatiliztli, chicahualiztli ihuan tlacahcauhtli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging) ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging) quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Rosa Roxburghii Xihuitl Atl Ipetlacal (Tea Packaging) quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Huēyiliztli īhuān Tlacualtepēhualli: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tōcāitl: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tlachīhualiztli Māchiyōtl: The design material is made of aluminum can.
Tlanāhuatīlli Nētēcahuilīztli: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Tlatēmōliztli: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Tēyōllālīliztli: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Tēquitl Cāhuitl: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Tēquitl Ōhuitl: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Calpolli Tlācah: Creative Director: Zhiji Dong
Designer: Lu Gu