Xicpanahuī campa tlahtōlli
Zhanggong Times Tlapiyaloni Octli ītēchcopa Wen Liu

Tlanāhuatīlli Zhanggong Times Tlapiyaloni Octli ītēchcopa Wen Liu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


TepoztliTlaquimilolli· 2021

Zhanggong Times Tlapiyaloni Octli

īpal Wen Liu

Tlanāhuatīlli: Jiangxi Zhanggong Liquor Co., Ltd

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,802

Tlapalli

Tlanēxtilistli

Ītechcopa Zhanggong Times Tlapiyaloni Octli

Zhanggong Times in tlapiyaloni tlayeccantli iuic Baijiu octli, mochihua Jiangxi tlahtocayotl, China. In xoctli mochihua ica zoquitl ica tlachichiyaliztli tletl. In ixco caxitl monequi amatl tlapatlactli, ihuan in huey machiotl motlalia ipan tepoztlapechtli chichiltic. In tlayeccantli quicui itlahtlacaquilis Ganzhou, in motenehua itlacatiliz chiltic yeliztli. In chichiltic tlapalli monequi quen machiotl ihuan monepanoa ica itech tlapalhuiliztli. Ce yamancatiliztli tlacuiloliztli quinextia in tlalli ihuan huehcauh tlahtolli, quihuica in Atoyatl Gan. In tlapiyaloni quipiya iyolloco 160 iuan 120 iuan 330 milimetro.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Zhanggong Times Tlapiyaloni Octli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Zhanggong Times Tlapiyaloni Octli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Zhanggong Times Tlapiyaloni Octli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Huēyiliztli īhuān Tlacualtepēhualli
160mm*120mm*330mm
Tōcāitl
crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tlachīhualiztli Māchiyōtl
Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Tlanāhuatīlli Nētēcahuilīztli
"Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Tlatēmōliztli
In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Tēyōllālīliztli
Ganzhou, once a shining red medal inlaid on the People Republic of China,also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Tēquitl Cāhuitl
The project started in May 2020 and finished in August 2020 in Shenzhen.
Tēquitl Ōhuitl
Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Calpolli Tlācah
Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Īxiptla Tlanēxtīlli
Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.

Tlacōhualli

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