Nefer Ahuiyacātl by Amr Ibrahim is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Nefer Ahuiyacātl

by Amr Ibrahim

Client: MOUSA studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Nefer Ahuiyacātl

In tlachīuhcāyōtl īn huāctli quīzqui īpan in coltic tlahcuilōlli īn cihuānacayo; in omiyoh īhuān in cemololiztli nācayoh īhuān chiahuilōtl, īca cē cencah māchmachōliztli īhuān ixmatiliztli petlacalli. In petlacalli ca cē tetzacuilli īca īcoltic tentzon, cencah cualnezqui īca in coztic tlahcuilōlli. Nefer ca in īquac toltēcāyōtl, tlamachīliztli īhuān tlachīuhcāyōtl mocentlāliah pampa chīhua mahuizoh īhuān yectli tlanahuatīlli, petlacalli īhuān machiyōtl. In yōltic yōliztli quipiya in ahuiyacāyōtl īuhquin tonacayo quipiya in tōnalli. In melāhuac tlahtōllachīhualōni īn huehueh Egipciu tlahtolli Nefer Inglatlahtolli ītechcopa ca "Cualli itic īhuān campan".

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Nefer Ahuiyacātl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nefer Ahuiyacātl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nefer Ahuiyacātl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.
Dimensions & Packaging: Box Dimensions: Max-Height: 12 Cm, Max-Width: 9 Cm, Max-Length: 19 Cm / Bottle Dimensions: Max-Height: 16 Cm, Max-Width: 6 Cm, Max-Length: 6 Cm
Tags: Perfume packaging, Egyptian, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Italian Packaging Design
Production Technology: 3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.
Design Challenge: To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.
Research: "nefer" is when art, technology, and design are combined to create a luxurious and sophisticated product. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word "nefer" in English is "Beautiful on the inside and the outside".
Inspiration: nefer is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".
Project Duration: Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy
Operation Flow: Luxurious and sophisticated 3D-printed perfume bottle, The volumetry is of this exclusive fragrance is 90 ml 3 fl. oz
Team Members: Product Design & Packaging: Amr Ibrahim Mousa/
Art Direction: Amr Mousa, Anas Belekhbizi