Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni by Evgeniya Abramova is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni
Client: Boo
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #114004The Design
About Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni
Boo yehhuātl ce tlaquēntiliztlahtōlli ītech ce tlatecpāntli tlachipāhualōni tlein monequi ipan calli campa nemih pipiltzitzintin. In tlatecpāntli quipiya ce xicohcuitlatl ic mopahpāca in caxtin ihuān āhuiltihcāmeh in pipiltzitzintin ica chamomilla ītzin, ce tlālpan tlachipāhualōni xicohcuitlatl ica aloe vera ītzin ihuān ce āxixcalco tlaquīxtīlōni ica tea tree ītzin. In tlachīhualli mochīhuah ica melāhuac tlaōlli, ahmo quipiyah tlapalli nozo ahhuiyalli. Cehcen plastico xīcalli quihuīca ce tzohtzonqui sleeve amatlahcuilōlli ica cuahcuahtic tlapalli. Ītlachiyaliz in yōlcātzitzintin neci ipan in amatlahcuilōlli, ihuān cehcen tlachīhualli quinēxtia ce occēntetl yōlcātzintli. Chipāhuac cāmpa in xīcalli quinēxtia ca in cocōliztlahtli mochpāna.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Boo Tequitl Achtopa: Ītlaquēntiliz Tlachipāhualōni quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- Dimensions & Packaging
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - Tags
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- Production Technology
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - Design Challenge
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- Research
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- Inspiration
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- Project Duration
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- Operation Flow
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- Patents
- Copyrights belong to Evgeniya Abramova, 2019
- Team Members
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - Image Credits
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
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