Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2021

Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl

by Kazuaki Kawahara

Client: Hotel New Grand

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl

Hotel New Grand Ready-to-eat Meals ce tlapachiuhcayotl tlahtlaliliztli ipan tlacualli ye tlachihchiuhtli, ihuan quipia beef curry, chicken curry ihuan Napolitan pasta itlacualayotl. Inin caxitl mochihua ica cartón ihuan quitequitiltia ce hueyi tepozcomitl itlachializ quen inechicahualiz tlahcuilolli. Inin tlahtlaliliztli tlen achi tepitzin quimachiotia amo quitequitiltia in tlahcuilolme ihuan tlacualli ixiptlahuan tlen miecpa moitta ipan tlapachiuhcayotl tlacualli ye tlachihchiuhtli. In itlanequiliz quinextia in huehuetlamanitiliztli ihuan imahuizzo ce huehue hotel ompa Yokohama ica tepitzin yolpaquiliztli. Inin tlapachiuhcayotl cualli quinamiqui in tlacualiztli techan ihuan noihqui mopepenaz quen ce tetlauhtilli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hotel New Grand Ready-to-eat Meals Tlacual Tlapachiuhcayotl quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.