Time Ixtli Tlaquentli Tepitzahuac by Jie Yang

Time Ixtli Tlaquentli Tepitzahuac by Jie Yang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Time Ixtli Tlaquentli Tepitzahuac

by Jie Yang

Client: Decelent

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Ixtli Tlaquentli Tepitzahuac

Cahuitl ca ce tlaquentli tlachihualiztli tlen omochiuh inic ce ixtli tlaquentli tlen quiahuiliztia. In caxitl motlapoa quen ce amoxtli, ic in amaixtli huelis motzcoloa itech in achto ixtli hasta in tlatzacca. In tlacuilolli quitequitiltia ce atl tecuani tlen huehue mexihca chinatlamahuizolli ihuan tlapaltin tlen omocuic itech Dunhuang tepancuilolli. In pani tlaquentli quipia 200 mm ihueiac, 110 mm ipatlahuac ihuan 50 mm itilahuac. Amatl tlen huelis palani motequitiltia quen in achto tlanextli. Ce UV tlanextiliztli tlachihualiztli ihuan miecpa tlatepiniliztli quimacaticate contraste itech in tliltic tlatzintlan. In tlachihualiztli quicecentilia huehue tlamatiliztli ihuan ce yancuic xochicualli tocaitl.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Time Ixtli Tlaquentli Tepitzahuac ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Time Ixtli Tlaquentli Tepitzahuac ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Time Ixtli Tlaquentli Tepitzahuac quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang