Game Fuel Tlaixpacholoni ipan Tlaonilli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2021
Game Fuel Tlaixpacholoni ipan Tlaonilli
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Tlaixpacholoni ipan Tlaonilli
Game Fuel ce tlaixpacholoni tlen huel tlapepenalli energía tlaonilli, tlen omochihchiuh ipan Adrenaline Rush tlatocayotl ompa Rusia. Inin tlachihchihualiztli quihueyimati in ahuiltiliztli ihuan e-sports tlamatiliztli. In hueyi A machiyotl ipan tepozcomitl omocuep ce tlapalyoh calacoayan tlen quinnotza in tlacohuani ma calaqui itech ce yancuic ahuiltiliztli tlalpan ihuan quichihua ma momachili quen yolic ompa oncalaqui. Inin tlachihchihualiztli ompeuhqui itech in tlaixpacholoni ihuan moehua ipan occequi hueyi tlatocayotl tlaixmatiliztli. In tlanequiliztli oyeya ma quinquixtican in ahuiltiliztli altepetl itech tlen zan mopoa inca, ihuan ma quinmacacan in ahuiltianime chicahualiztli ihuan yolchicahualiztli inic cualli tequitizque.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Game Fuel Tlaixpacholoni ipan Tlaonilli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Game Fuel Tlaixpacholoni ipan Tlaonilli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Game Fuel Tlaixpacholoni ipan Tlaonilli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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