H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl by Xiaomi

H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl by Xiaomi is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl

by Xiaomi

Client: Xiaomi

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #118672

View at A' Design Award Press Release Award Badge

Colors

The Design

About H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl

H900 ca ce tlaquenyotlahtolli tlachihchiuhtli inic ce tlahuatzaloni tzontecomatl. Inin tlaquenyotl motlanextilia ica in huel ihciuhca mohuiliztli, in patlanaloni ihuan in ehecaohtli tlaliltoc ihtec in tlachihchiuhtli. In ohuih tlaltech ohtli ihuan ehecaohtin mocuepah pilyacatlahtin ipan in tlacpac ixco. Motequitiltia in tepetzintiliztli ihuan in laser totonqui tlahcuiloliztli inic momachiyotia inin tlahtin. Icniuhtoc ica tlapaltzin amatl, in ixco quinextia occequin tlapalpepetlaquiliztli ipan occequin tlachiyaloohtli. In tepetzintic tlahtin no huel machilo ica in ma. In caxitl quipia 280 mm inic patlahuac, 102 mm inic huehcatlan ihuan 320 mm inic tlahcaltic.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. H900 Primary Function: Itlaquenyo in Tlahuatzaloni Tzontecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging: Width280mm x Depth102mm x Height320mm
Tags: hire dyer, packaging, stamping, black, white
Production Technology: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration: July 2020 Bejing and finished in November in Beijing, China.
Operation Flow: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang