Tokinone Tlacualli Tlapiyaloni by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2021
Tokinone Tlacualli Tlapiyaloni
Client: Zikkichi Co.,Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #118715The Design
About Tokinone Tlacualli Tlapiyaloni
Tokinone ce tlapiyaloni tlachihchiuali para Dorayaki, ce huehuetlacayotl tlaxcalli Japan tlacatl chihchiuah ica etlaxcalli motlalilia itzalan omextin tlaxcaltzitzintin. Tokinone inon nechichiuali quimotlalilia butter cream ihuan occequi ahuiyaliztli quen xochicualli ihuan xihuitl te. Nesca in patrón quinequi chicome tlapaltin, ceceyoc para ceceyoc ahuiyaliztli, ica amo tlanahuatilli tlachializtli tlen quinextia ce yamanqui itzontecon. Tlapaltin ihuan mochihqui itech monamictia huehuetlacayotl ihuan yancuic tlamachtiliztli, Japan ihuan Hueyi Ompa Tlacatl neneuhcayotl. Caxitl mochihchiua ica amo pepetlacayotl cualtzin amatl tlen monamictia iihtic itzontecon in tlaxcalli. Ceceyoc pantzin quimacan miec nemachcatl ihtec in caxitl. Nochtin partes tlacencuiloliztli amatl ihuan huelis motilana pahpatlahtic zatepan itequiuh.
The Recognition
About the Mahuizolli A' Design Award Bronse
Tokinone Tlacualli Tlapiyaloni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tokinone Tlacualli Tlapiyaloni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tokinone Tlacualli Tlapiyaloni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - Dimensions & Packaging
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - Tags
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- Production Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Design Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - Project Duration
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Operation Flow
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Team Members
- Brand Manager:Masahito Nunome
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
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