Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni by PepsiCo Design and Innovation

Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2021

Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni

Evervess Ātl Cualāni in Tlanechicōlli motēmoa īpampa miyac tlamantli ātl cualāni īhuān tonikos. In tōcāitl quipiya ahcih chicuēyi xihuitl īhuīcpa nechicōlli, īhuān in neīxcuitīlli tlachīhualli oyancuīlōc īpampa cē ohtli tlanēxtīlli īpan Chinah tlācapan tianquiztli. In achto tlachīhualli momāchtīāya ētic īhuān quīxnamiquiya ahmo huel cualli, īpampa in tlanechicōlli oyancuīlōc inic quīxtiliz cē yamānqui īhuān popozoquiliztli āyeliztli. Cē tepitzin neīxcuitīlli tlīltic īhuān teēlxōchitl (teal) quīxtia cē āmēyalli, cē māchiōtl chicāhualiztli, yolyamānīliztli īhuān yancuīcān yōliliztli. In ātl cualāni huel monelōa īpan cocteles noso monequi zan iyoh.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Evervess Soda Water Tlanechicōlli īpan Ātl Cualāni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release