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Xixia King Vino by Bo Yang

Xixia King Vino by Bo Yang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.


BronseTlaquimilolli· 2021

Xixia King Vino

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Xixia King Vino

Vino iquimilol itlahcuilol. In amatl imachiyoh cuauhcaxitl itech neztica. In coztic tlamantli yuhqui vino yolic huetzitica cuauhcaxitl ipan, auh teuilotl iuhqui motlalia. Iniquac ticmapiqui vino icaxitl, yuhqui coztic teuilotl timapiqui momahpan. In nechicoltlahcuilol amatl ipan tetlahcuilolli itech quiztica. Xixia Tlatoani imachiyotzin Xixia huehueh amoxnezca ihtic tlahcuilo, chicahuac altepetl itlamaniliz quipia.

The Recognition

About the Mahuizolli A' Design Award Bronse

Xixia King Vino ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Xixia King Vino ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Xixia King Vino quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging
Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags
Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology
The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge
How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration
The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration
The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

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