Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2021
Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #118921The Design
About Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli
Pepsi Yancuic Xihuitl 2020 ce tlacentlaliliztli in tlaīlli teposcaxitl tlen zan tepitzin omochiuhque ipampa in Yancuic Xihuitl cahuitl ompa Rusia. Cecen teposcaxitl quihuica ce tlahcuiloliztli tlen zan ipampa omochiuh ihuan ce tepiton tlahtolli tlen ohualla itech in altepetl icultura, ihuetzquiliz ihuan itlamanitiliz. In tlahtoltin cenca teixpan mocaqui, ic in tlacohuanime huel quipehpenazqueh in tlen occachi quinamiqui inyollo. Ce hashtag tlen mochintin quipiah, tlen quihtoznequi xicui Pepsi intla, tenotza ma monechicocan ipan redes sociales. In tlachihualiztli tlen huel mopatla quicahua ma in tlanemililiztli mocuepa ipampa occequi altepeme, ic mohueyilia ihuan mocecentlalia in Yancuic Xihuitl ilhuitl.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi New Year 2020 Tlaixpacholiztli ipan Tlaīlli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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