Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Platino in Tlaquimilolli Tlachihchihualiztli Competition Category.
PlatinoTlaquimilolli· 2021
Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni
Client: Nosigner
Mahuizolli A' Design Award Platino Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni
Yamamotoyama cē in zan huehhuēyi auh huehcauh te tlanamacani īpan Xapōn. Yēhhuātl in achtōpa ōtlanamacac xoxōctic te in axcān. Īca in tlanemiliztli Icuepaliztli Īhuīc Peuhcāyōtl Edo, NOSIGNER oquinchihchihuāltic in tzacualōnimeh ic quipiāzqueh yōltic in huehcauh te nemiliztli auh quinmācāzqueh in moztlayōtl. Ic quichihuāzqueh yancuīc auh zan quipiāzqueh in mahuiztic in huehcauh tōcāmachiyōtl, NOSIGNER oquittac in huehcauh tlapāltin auh in āmatl necequiliztli īca Yamamotoyama īmāchiyōtzin tepitzītzintin auh in tlahcuilōlnemiliztli Edo.
The Recognition
About the Mahuizolli A' Design Award Platino
Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Yamamotoyama Yancuīc Machiyōchihualli Te Tzacualōni ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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