East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl by Wen Liu, Bo Zheng and Weijie Kang

East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl

East Travel ce tlaquimilolli tlachihchiualiztli inic baijiu, ce huehuetlacayotl chinatlacatl octli tlapopozonaltilli. In tecomatl quitequitiltia ce yehyectic mimiltic tehuilotl tlatectli tlein cualli inic miec mochihua. In tzacualli quipiya inechiuhca ipan atl imaman, ce tlahtolli itech in cenca cualli atl tlein motequitiltia ipan tlapopozonaltiliztli. In machiyotl mochihua ica ce tlazohamatl, auh in tlahcuilolli ihuan itoca in tlamantli motepozzoua ica cuztic tepoztli. In pani tlaquimilolli mochihua ica patzcatl ohuatl, in ichcatl tlein mocahua ihcuac in ohuatl mopopozonaltia, ce tlamantli tlein monelhuayo iyoca. In tlachihchiualiztli motlacuilhuia itech chinatlacatl macehualtlamatiliztli ihuan itech huehuetlacayotl tlapopozonaltiliztli tlachihualiztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. East Travel Ihcuiliuhcayotl in Octli Pahtli Tecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang