Mingluye Tlateochihualli Octli Ipatzcalhuaz ītēchcopa Wen Liu, Bo Zheng and Weijie Kang

Tlanāhuatīlli Mingluye Tlateochihualli Octli Ipatzcalhuaz ītēchcopa Wen Liu, Bo Zheng and Weijie Kang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2021

Mingluye Tlateochihualli Octli Ipatzcalhuaz

īpal Wen Liu, Bo Zheng and Weijie Kang

Tlanāhuatīlli: Anhui Mingguang Liquor Co., Ltd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

19,238

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #119677

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Mingluye Tlateochihualli Octli Ipatzcalhuaz

Mingluye ye se ipatzcalhuaz tlachihchiuhtli ipampa baijiu, se huehuetlaneztoc chino octli tlachihchiuhtli itech mung ayohtli. Ixiuhyo iihtoloca in tlapechtli quinequi in mung ayohtli, tlen no monequi quen chino pahtli. Iztac melahuac cuammeh ipan tlapechtli quinextiliah in itlacayo ayohtli ihuan quiihtoah yancuic nemiliztli. In tlapechtli itlacayo tlatlaliltoc ica ixiuhyo, icuauhyo ihuan itlaaquillo mung ayohtli, ihuan itzontecon quipiya tlalli iyeliz. In panitl caxitl mochihua ica amatl tlen quipiya teocuitlatl tlapetlaniztli ihuan tlatlaliliztli. In patzcalhuaz mocahua san yolic ica amo miec tlachihchihualoni.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Mingluye Tlateochihualli Octli Ipatzcalhuaz ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Mingluye Tlateochihualli Octli Ipatzcalhuaz ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Mingluye Tlateochihualli Octli Ipatzcalhuaz quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Huēyiliztli īhuān Tlacualtepēhualli: 130mm*100mm*280mm
Tōcāitl: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Tlachīhualiztli Māchiyōtl: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Tlanāhuatīlli Nētēcahuilīztli: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Tlatēmōliztli: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Tēyōllālīliztli: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Tēquitl Cāhuitl: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Tēquitl Ōhuitl: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Calpolli Tlācah: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang