Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli by Genki Forest is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2021
Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #119724The Design
About Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli
Genki Forest ītōca in tepozcaxitl mochīhual īhuīc ātl popozoquiliztli. In caxitl mochīhua ika PET, se plástico cocoztic huan tlanēxtli in huelīti quixicoa in tetsonquīzaliztli huan ika mopalēhuia mopiyaz in carbono dióxido ītech itīc. Se huēyi tlīltic tlahcuilōlmachiyōtl chīnatēcatl, motlālia īpan cē huēyi papaloizhuatl cē iztac, quipalēhuia in ītlahcuilōl motta yancuīc huan amo tlazohtlaloni. In caxitl īnacayo pahpetlāntic, in occē tlacotōntli occē yōllōtēntic in cāmpa mahpiltin quitzitzquiah, quinequi mācehualtin quitzitzquīzque huan huelic. In ītzontecon caxitl quipiya cē tlacoyoctli ika yeyi ahcohcuīlōtl tlaixnextilli, huan in tzontecoyoc motlālia cē huitzquīzaliztli tlahcuilōlli. In caxitl quipiya 67.3 mm ītech īpatlāhuaca huan 209.25 mm ītech īcoyahuaca.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Genki Forest Tepozcaxitl īhuīc Ātl Popozoquiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
- Dimensions & Packaging
- Width 67.3mm x Height 209.25mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
- Inspiration
- The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
- Project Duration
- The project started in May 2018.
- Operation Flow
- IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
- Team Members
- Siyang Cai
Chu Xu - Image Credits
- Siyang Cai
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