Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo ītēchcopa Armeanu Creative Studio

Tlanāhuatīlli Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo ītēchcopa Armeanu Creative Studio cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2021

Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo

īpal Armeanu Creative Studio

Tlanāhuatīlli: Valeputna

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

29,133

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #119796

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo

Smoked Trout ce tlanēnēuhcāyōtl tlachīuhtli īpampa michin pōctlālīlli. In tlanēnēuhcāyōtl mochīhua ica kraft āmapoyāhuac ica cōztic teōcuitlaāmatl īhuan tlapepēnalli tlacoztiliztli. Ce yāhualtic tlamachīotl, ce medieval tlatzacuillōtl īnēzca tlatequiliztli īhuan ce cōztic teōcuitlanēzcāyōtl quihtoa in huēhuehtlamanitiliztli, in tētahhuān īncāhual īhuan in yōlihcān tlanelhuayōtl. In nēzcāyōtl īhuan in tlatzacuillōtl nēci ipan mochi in tlacōhualōni īpampa quihtoa in cemmanaliztli. In tlacuelpachōlli tlanēnēuhcāyōtl quipiya 11.5 ica 25 centímetros. In tepitzāhuac tlachīhualli quicāhua ma huellāquīlo īhuan ma tzacua in tlacōhualōni, no ihqui ahmo ohuih in nētlātīliztli, in tlanāmaquīliztli īhuan in tlacpac tlanēxtīliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Smoked Trout Primary Function: Tlacualli īnēnēuhcāyo quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Huēyiliztli īhuān Tlacualtepēhualli: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tōcāitl: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tlachīhualiztli Māchiyōtl: The packaging is made of kraft carton, has golden folio and selective varnishing.
Tlanāhuatīlli Nētēcahuilīztli: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Tlatēmōliztli: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Tēyōllālīliztli: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Tēquitl Cāhuitl: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Tēquitl Ōhuitl: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentēmeh: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Calpolli Tlācah: Armeanu Ana
Armeanu Catalin
Īxiptla Tlanēxtīlli: Main Image and optional images - Armeanu Creative Studio SRL - Romania