Diablo Black Ītequiuh: Īamatlahcuilōl octli by Ximena Ureta

Diablo Black Ītequiuh: Īamatlahcuilōl octli by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Diablo Black Ītequiuh: Īamatlahcuilōl octli

by Ximena Ureta

Client: Concha y Toro

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Diablo Black Ītequiuh: Īamatlahcuilōl octli

Diablo Black ītōcā octli īamatlahcuilōl in ōmochīuh īpampa cē Chileh octli tlein huāllauh ītech in tlālpan Maule. Inīn amatlahcuilōlli quinēxtia in Tlācatecolōtl mo cē tlācatl in ītzālan, tlein quinēxtia cē tlīltic, ichtacayo īhuān cualnēzqui yōllōtl. Inīn amatlahcuilōlli tlein iuhqui cōnō motlahcuilōa ica chicōme tlapalli tlazohtli ipan āmatl mopetzcōltiā, īhuān motzonquīxtia ica xotlaltic teōcuitlatl āmatl, tlatechpachōliztli īhuān cualnēzqui UV copalli. Miyecpa monequiya mocalaquīz in tlapalli ipan in petzticāc teōcuitlatl, ic in īxtli monēxtia īnepantlah in tlīltic, chīltic īhuān teōcuitlatl ica cē tlatlatilizyo tlachiyaliztli. Inīn tlachīhualli quinepanoā in octli īnehnemiliz ica cē yancuic tōcāitl īyōllō.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Diablo Black Ītequiuh: Īamatlahcuilōl octli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Diablo Black Ītequiuh: Īamatlahcuilōl octli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Diablo Black Ītequiuh: Īamatlahcuilōl octli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez