Tlanāhuatīlli Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli ītēchcopa Jimmy Chew cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
TepoztliTlaquimilolli· 2021
Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli
īpal Jimmy Chew
Tlanāhuatīlli: Sogurt
Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #119936Tlanēxtilistli
Ītechcopa Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli
Sogurt With Love and All Things Good yehhuātl in tlapēctli neyecōliztli īpal cetlacetiliztli āyōxococ tetzahuac necuhtlālpiltōn caxitl. Mocuih yancuīc tlapālli tlīltic in quinēxtia in tlahtōlli tlapāctli, yōllōpachihuiliztli īhuān yēccāntlazohtlaliztli. Ītlōc ōmotlālihqueh tlācuilōlli tlein quinēxtiah in nepatilīztli mocuīn tlein monequih pan cecen tlaeltzīntli. In machiyōtlahtōlli, mahchiyōtlācuilōlli īhuān in tētēquiliztli mocencāhuah īpal quinēxtia yēctli in tlahcuiloliztli mocequihuan īhuān īpal quipalēhuia in āmoxpōhualiztli axcanah ohui. In plasticotl ītzacuayo achto tlapēctli, āxcān monōchiliqui in āmatlanencāhualli. Cecen caxitl quipiya 125 mililītroh īhuān 74 milimētroh in ipatlāhuac.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Tepoztli
Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Sogurt With Love and All Things Good Ītlapēctli Sogurt Cetlacetiliztli Iuhqui Yōltlazohtlaliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.
Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour. - Huēyiliztli īhuān Tlacualtepēhualli
- 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup - Tōcāitl
- Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
- Tlachīhualiztli Māchiyōtl
- Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.
By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values. - Tlanāhuatīlli Nētēcahuilīztli
- The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
- Tlatēmōliztli
- The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.
These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience. - Tēyōllālīliztli
- Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.
The ultimate intention is a visual identity specially created to accentuate positivity and liveliness. - Tēquitl Cāhuitl
- The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
- Tēquitl Ōhuitl
- The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.
The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability. - Calpolli Tlācah
- Creative Director : Jimmy Chew
Designer : Jimmy Chew - Īxiptla Tlanēxtīlli
- Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
