Solemici Packaging Iamayo tlan monamaca nacatl by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Solemici Packaging Iamayo tlan monamaca nacatl
Client: Dmitry Kultygin
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Iamayo tlan monamaca nacatl
Solemici ce iamayo tlan monamaca ica italiatl nacatl huelic quen salami huan prosciutto. Inin tlachihualiztli quinnenehuilia ihuelica in tlacualli ihuan huehueyi tlachihualiztin tlen Renacimiento tlamahuizolli. In hueyi amatl ce plastico caxitl tlen tlacuiloli ica mármol ixnezcayotl. In amatl tzontecomatl mochihua ica offset tlacuiloliztli huan teocuitlatl amatl tlaquechiliztli, tlen quipalehuia in cualtzin tlachihualiztli tlen tlanamactli. In caxitl quipiya 225 mm inohcapanca huan 123 mm inpatlahuaca. Pepetlaca tlapalli huan xotlaltic tlanechicoliztin quipalehuia in tlanamactli ma monexti ipan in tienda tlaixtlapechtli. Inin tlachihualiztli noihqui quinextia mahuiztiliztli itech in huehue tlachihualiztli ohtli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Solemici Packaging Iamayo tlan monamaca nacatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Solemici Packaging Iamayo tlan monamaca nacatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Solemici Packaging Iamayo tlan monamaca nacatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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