Rikchari Tlein Tequitl: Kajfen Tlapiktli by Planetario

Rikchari Tlein Tequitl: Kajfen Tlapiktli by Planetario is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2021

Rikchari Tlein Tequitl: Kajfen Tlapiktli

by Planetario

Client: Rikchari Packaging by Planetario

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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The Design

About Rikchari Tlein Tequitl: Kajfen Tlapiktli

Amatlajkuilolli: Rikchari se tlapiktli neskayotl para se Perú kajfen tokaitl tlen kimopiya youalistli ipan tlaltikpaktli iuan tekichiualistli ipan altepetl. In tokaitl Rikchari kijtosneki ximixiti ipan tlajtoli Quechua, iuan in machiotl C kichiua se ejekayotl tlen kinextia se kajfen xinachtli iuan se ixtelolotl. In tlapiktli neskayotl kitoka logo neskayotl, tlen kimopiya tlajkuiloli chiualistli tlen kikuik inechicholis ipan malakayotl neskayotl tlen Inca tlahtokayotl ipan Perú, motenehua Tocapu. In kajfen mochiua ipan Chirinos, ipan tlanepantla iuan mixtlan Perú, ipan 1700 metros ipan panotl teoatl. In neskayotl kinextia in kajfen kentla se yolki tlaixtli tlen kipia se tekichiualistli inauak tekitl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Rikchari Tlein Tequitl: Kajfen Tlapiktli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Rikchari Tlein Tequitl: Kajfen Tlapiktli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Rikchari Tlein Tequitl: Kajfen Tlapiktli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz