Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl
by Haijun Shen
Client: DIGA Creative design
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl
Luzhou Laojiao 1915 yehuatl ihtacayotl tlen ce chino octli itoca baijiu. In comitl quipiya iyacapan ken se acalli tlen ehecatl quihuica, ihuan in tlachializ machiyotl mochihchiuhqui ica in Jiangyang tlalamatl tlen Luzhou. In tlacoltic tlachihualiztli quinextia in atl tlen ompa yauhtoc ihtic ihuan quimaca ce cualli machiliztli ipan tomahuan. In comitl mochihua ica tehuilotl tlen quitlapalhuiah ica tlatzicualli ihuan quipiya ce tocaitl machiyotl. In caxitl tlamia ica cozticteocuitlayotl, tlachalanaliztli ihuan ce tocaitl machiyotl. In ihtacayotl quipiya 58 ica 158 ica 350 milimetros. In tlanequiliztli yehuatl ce pitzahuac ihuan huellalnamiquiztli tlachializtli inpampa tlaihyanih tlen quipiyah 30 axcan 40 xihuitl, ica ce yancuic tlacpac machiliztli tlen quipiya in huehcauh tlamantli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Luzhou Laojiao 1915 Tlen Quichihua: Ihtacayotl tlen octli comitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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