Chef's Tlahuānōni Āmatlahcuilōlli ītēchcopa Ana Mrazek Lugarov

Tlanāhuatīlli Chef's Tlahuānōni Āmatlahcuilōlli ītēchcopa Ana Mrazek Lugarov cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2021

Chef's Tlahuānōni Āmatlahcuilōlli

īpal Ana Mrazek Lugarov

Tlanāhuatīlli: atelier ANII

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,263

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #121561

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chef's Tlahuānōni Āmatlahcuilōlli

Chef's in āmatlahcuilōlli motlālīa īpan cē tlahuānōni tlahtōlnōnōtzalli tlachīhualli īca cē tlacualchīuhqui, cē xocomecatlahuānōni tlachīuhqui īhuān tlahuānōni tlachīuhqueh. In tlahuānōni motlālīa īxquich cualtiliztli tlahuānōni īhuān xocomecatlahuānōni īhuān mochīhua īpampa cualli tlacualōyān tianquiztli. In āmatlahcuilōlli quitoca in tlachiyaliztlahtōlli xocomecatlahuānōni āmatlahcuilōlli īca yancuic tlamachiyōtiliztli, cualli tlamantli īhuān yēctlamachiyōtl tlahcuilōliztli tlein oncah yancuic īhuān huehcauhcāyōtl. In huehcauh tlacualchīuhqui tlaquēmitl, iztac ontlapōhualli tlaquēmitl īca tliltic pitzāhuac tlamotlaliztli, ōmochīuh temachtīlli, in ihcuāc cōztic teōcuitlatl mecatontli quinextia yēctlamahuizōlli. Offset īca tlahcuilōliztli, cōztic teōcuitlatl āmatzintli īhuān ēyi ihcuāc tlamachiyōtiliztli motlālia īpan tlaquechiuhqui āmatl amo tlapēchtli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Chef's Tlahuānōni Āmatlahcuilōlli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Chef's Tlahuānōni Āmatlahcuilōlli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Chef's Tlahuānōni Āmatlahcuilōlli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Huēyiliztli īhuān Tlacualtepēhualli: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tōcāitl: beer, beer label, minimalistic design, elegant, sophisticated, label design
Tlachīhualiztli Māchiyōtl: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Tlanāhuatīlli Nētēcahuilīztli: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Tlatēmōliztli: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Tēyōllālīliztli: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Tēquitl Cāhuitl: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Tēquitl Ōhuitl: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.