Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2021

Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

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The Design

About Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli

Hankol Octli tlatlaliliztli tlachichihualli tlatlaliliztli ipan octli pahtiliztli tlacualnextiliztli. In tocaitl Hankol quinextia se tlacatl in yolchicahuac ihuan paquiliztica coni, in nezcayotl mopohua ica in tlacayotl-yollotl in tlanechicoltiliztli. In xoxocolli quiyahualochtia ica tlachicahualiztli ihuan yolic tetezontli, ihuan in machiotl ixpan monextia. Cualli ihuan amo cualli tlachihualiztli quinamictia in ixtlamatiliztli in achtopa mochiuhqui ihtic in amo cualli nexcayotl, quilnamictia in yancuic yolotlaliztli in tlanechicoltiliztli. In Chinatlaca tlahcuiloliztli ihuan se machiotl motequihuia ipan machiotlahcuiloliztli, quinextia se tlallampa-nemiliztli tlamatiliztli. In panitl caxitl mochihua ica EPP tlamatililiztli in amo tlaihiyohuiltia in tlalticpactli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Hankol Liquor Tlatepeuhcayotl: Ichtacatlapehualiztli Tlatlaliliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020