OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl by Bold Brands

OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl by Bold Brands is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2021

OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl

by Bold Brands

Client: Bold Brands

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #122943

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Colors

The Design

About OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl

OHO Lenteja Tlaxcaltextli in tlapohualli ipan tlapehpechtli tlein mochihua ica lenteja. In ihtacatl quipia 190 x 250 x 50 mm ihuan mochihua ipan polypropileno ica flexografía tlein quipia amatl neci chipahuac. Se kraft amatl tlacentlaliliztli quipatla in tlapalli chipahuac tlein miec quipia ipan in tlaxcaltextli neneuhcayotl ihuan quimaca se yolic neci ixtli. Machiotl tlaixcuiloli quimaca se ahuiltiliztli neci, ihuan in ahuiyalli neci ica huel cualli ixiptlatl tlacopinaltin. In tlanechicoliztli quichihua in tlaxcaltli huel motta ihuan quiteititia quen se cualli ihtacatl tlein amo temictia.

The Recognition

About the Mahuizolli A' Design Award Bronse

OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. OHO Lentil Chips Tlaxcaltextli Tepoztli Ihtacatl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite