Bel Gusto Primary Function: Iquimiliuhca in pasta by Olga Takhtarova

Bel Gusto Primary Function: Iquimiliuhca in pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2021

Bel Gusto Primary Function: Iquimiliuhca in pasta

by Olga Takhtarova

Client: Sot F&d

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Bel Gusto Primary Function: Iquimiliuhca in pasta

Bel Gusto ca ce quimiliuhcayotl tlachihualli inic ce tlamantli pasta celic tlachihualli ica durum tlaolli. In quimiliuhcayotl mochichihua quen ce amatlacuilolli tlanahuatilli tlatitlanilli itech Italia. Motequitiltia sellos correo, sellos tlatitlaniliztli, tlahcuilolli maitica tlachihualli in Italia tlahtocayohuan huehueh, ihuan ce tlaixiptlayotl kraft amatl. Ce tlachialoyan quicahua in tlacohuani ma quitta in pasta itec caxitl achto quicohua. Cuecuetlaxxochitl ica ye no ihqui saturación ihuan tlanextli quixexeloa in oc cequi pasta tlachihualtin ompa in tlamantli. In quimiliuhcayotl motlahcuiloa ipan PET film ica selectivo varniz.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Bel Gusto Primary Function: Iquimiliuhca in pasta ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bel Gusto Primary Function: Iquimiliuhca in pasta ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bel Gusto Primary Function: Iquimiliuhca in pasta quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.