Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl by 19 Poludnik Agencja Reklamowa

Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2021

Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Colors

The Design

About Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl

Amoxtlahtolli: Mazurro ce tlatzacualoni tlamachtli ītech cafe. In tlatlamantli molīnia īpan ce tlachializtli tlamachiotl in motlatia īpan tlahcuilolli M. In tlamachiotl quinmaca in cafe tlatzacualoni ce chicahuac ihuan pantlantoc tlachializtli. In tlacencuiliztli motepitzin ihuan chicahuac cequi ihuan occequi tlein quipalehuia in tlatzacualotin momanaz īpan tlanamacoyan ītlapechyo. In tlamachiotl motlaneuhtia ītech in tequitl Josef Hoffmann, ce tlatzintiani in Vienna Workshop, ācin īn tlacencuiliztli yancuic peuhcayotl oquinemachti. In tlatzacualotin motlaxtlahua ica flexografico tlaxtlahualiztli. Yeyi ahuiaquilizmeh monamaca, ceceyaca ica occe tlapaltli ihuan ce iztac tlaxtlahualiztli tlein tlanextilia ce teposhuic tlachializtli īpan tlapehpenaltin.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Mazurro Tlein Ica Motequihuia: Tlatzacualoni Cafemecatl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020