Sorkhab Tlapecholiztli by Parham Elahi Doust

Sorkhab Tlapecholiztli by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2022

Sorkhab Tlapecholiztli

by Parham Elahi Doust

Client: Sorkhab

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Sorkhab Tlapecholiztli

Sorkhab Brow itlapacoaliztin quichiuhtoqueh zan xihuitica ihuan amo yolcatonquixtiliztica. Ipampa inon, quinequiyayah ma in tlapecholiztli noyuhqui quipiyaz iyeyeliz in tlein icampa, ihuan ipampa tlaxelohqueh cuahuitl tlen inaquilti. In cocoxca tlapecholiztli hueliz quimahuiztiliz in tlacohuanih. In tlamantli icampa (tlapacoaliztli) quichiuhtoc cemihcac xihuitica, itlapecholiztli noyuhqui quitohua ca cualneci ipampa tlalticpac. Mochi tlapecholiztli quichiuhtoc ipan chicahuac cuahuitl tlein cahualoc ipan calnemiliztequitl. Inon ce tlamantli ipampa cuahuitl tlaxeloc occequintin.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Sorkhab Tlapecholiztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Sorkhab Tlapecholiztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Sorkhab Tlapecholiztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi