The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2022
The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella
Client: St. Nicolaus (client company); Zbojnicka (brand)
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #127368The Design
About The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella
In Zbojnikmeh Intlatlatilquiliz ce tlahcuilolli tepozamatl inic Zbojnicka xochicualli tlaīlli tlachihchiuhtli. Zbojnicka ipan slovaco tlahtolli quihtoznequi in tlein iaxca ce Zbojnik. In Zbojnikmeh catcah tlacatlachtequinimeh in omoyaochiuhqueh ihuicpa in tlacohyotl, ihuan in tlacah quineltocayah ca oquintlatiqueh tlatlatilquilimeh ipan in Eslovaquia tepemeh. Inin tepozamatl quinnextia in tlaīlli tlachihchiuhtli iuhqui in Zbojnikmeh intlatlatilquiliz. In tepetl Velky Rozsutec neci ipan itzonco, ihuan in eslovaco tlahmachyotl in ohualla itech occequi altepetlalli quiyahualoa in tlahcuilolli. In tlaixcopinalli iuhqui tepoztlacuicuitl omoicuiloh ica ome tlapalli ipan amatl iztalectic, ahmo pepetlaca, in yamanqui ic momati. In itoca in tlachihualli omotlalih ica teocuitlatl tlapechyotl.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Treasure of Zbojniks Itlahcuilol Tepozamatl in Botella quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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