The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2022
The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli
Client: Tai Tung Jewellry Box Mfy.Ltd
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
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About The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli
In Ilhuicac Polihuilīlli in yehhuātl in tlanamacatepoztli motlālīlih inic quipiyaz xicocuitlatl tlahuīlli ihhuihyāc. In īxiptlayo neīxcuitīlli quīza itech in Europa teoyōtl tlahtolli, quīxnēxtia in teteoh quitēmoah in tlein polihui ompa ilhuicac. In māpalhuīlli tlācuilōlli mochīhua nōchi īxco in tlanamacatepoztli, quimacah cē huēhcāuh nēxtli, ihuān quinnōtza in tlacōhqueh mācuepacān in tepoztli. In tliltic ihuān iztac tlācuilōlli quipiya in neīxcuitīlli chipahuac. In tlachīhualli cē āmatepoztli in tlatzintlān ihuān in tlacpac, quipiya 83 milimetro in patlāhuac, 83 milimetro in tlacōyahuac ihuān 102 milimetro in huēyacāyōtl. In tepoztli motlālīlih ītech 240gsm Munken Lynx, cē āmatl amotlapēpechōlli, tlein pāli ihuān chipāhuac īxco iztac tlapālli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. The Heaven Lost Tlanamacatepoztli īpan Xicocuitlatl Tlahuīlli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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