Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl by Ximena Ureta

Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl by Ximena Ureta is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl

by Ximena Ureta

Client: CCL Label

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl

Butterfly Acrobat, inōn cē amatlahcuilōlli tlen quiyahualoa cē tecomatl octli tlen Chile ītlālpan huālēhua. Inin tlachīhualli quinēxtia cē cihuātl tlen patlāni īpan cē circo tlamahuizōlli, motlayahualochtia īca pāpalōmeh. In tlīltzōtl quicentlālia in circo tlaīxcopīnaliztli īhuan in xōchimeh īhuan xōchicualli tlen mihtoah ipan in tlahuelīlōca amatl. In amatlahcuilōlli quipia mahtlāctli īhuān nāhui centímetro īhuic huan mahtlāctli īhuān cē centímetro īxcuepca, motlahcuiloa ipan amatl tlen mopepechoa iceltzin, ica cē iztac epyollōtl ītlachīhualiz. Motlahcuiloa ica chicuacen tlapalli ica digital tlamachtiliztli, īhuan in tlacencāhualiztli quipia cōztic amaxopilli, tepoztli tlaquetzaliztli īhuan cē tlanepantla pepetlaca barniz. In amatl quipia īamauh tlen quinēxtia cualli cuauhtlah nemachtīliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Butterfly Acrobat Ītōca: Īamayo in tlahuānōni octli tecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The tale of Butterfly Acrobat Amazing Edition, is the fantasy of a woman who can fly during her circus act. Mara is the mysterious butterfly acrobat, thousands of butterflies flock in a colorful torrent in the air under the stage lights, their flower shaped wings open and close to the rhythm of music and using their delicate silk threads as they fly among the audience. Ladies and gentlemen, we would like to present. The most delicate and amazing act in the whole world.
Dimensions & Packaging: Butterfly Acrobat is a wraparound label. The label information and the back label are located on the same plane. Printed on self - adhesive paper, with a pearly silver textured appearance. It is FSC - certified, accrediting the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 14x11 cm.
Conicity of 2 mm per side.
Wax capsule
Tags: Etiqueta de vino, packaging, design, wine labels, Circo, Ximena Ureta, Vino chileno, Chilean Wine, Chilean Designer, Acrobata de las mariposas, Butterfly Acobat, Woman nature.
Production Technology: Printed on Frozen Orion Diamond paper (90 grs/m2), in exacromy (6 colors), using digital technology on an HP Indigo 6600 machine and its application of terminations on a Digimon. Folia Oro Kurz 425. Mechanical relief. Mechanical Doming Gold. Medium-gloss varnish. Die.
Design Challenge: The challenge was to create a large format label, whose design would display great personality, which, in turn, could develop a unique concept and manage to contain a great technical challenge both in printing and in its terminations. Incorporating circus graphics, flowers and fruits in the tasting notes, all visually joining the world of butterflies. "Bright ruby red, it tempts the nose with aromas of red forest fruits, exhales delicate scents of cherries and raspberries, combined with the smells of earth and brambles."
Research: The artist has investigated the history of the circus and, specifically, of Cirque du Soleil, one of the world's best - known entertainment companies which filed for bankruptcy because of the impact of the pandemic. Its most emblematic acts were reviewed, as an inspiration to find the right graphic language. Butterflies, their shapes, the symmetry of their wings have also been studied, further influencing the design of this label. The balance of the circus and the symmetry of the butterflies. Impossible not to cite Gioconda Belli's book "The Butterfly Workshop" Editor: Barbara Fiore.
Inspiration: Butterfly Acrobat is an act of freedom and hope, a poetic response to the pandemic. It is a tribute to circus artists around the world, to jugglers, magicians, fire eaters, acrobats, trapeze artists, equilibrists, clowns, comedians, and musicians who have dedicated their lives to the art of entertainment. It is also part of a trilogy of packagings were the graphic stories are a metaphor showing women who are architects of extraordinary acts and where feminine nature is sensitive and powerful.
Project Duration: This project began in July 2020 in Santiago, Chile and culminated in June 2021
Operation Flow: This packaging is a gift of CCL Label Chile, a printing press specializing in wine labels for all Chilean vineyards, as a graphic sample of excellence in digital technological execution, in exacromy (6 colors) and the application of terminations.
Team Members: Art direction and design: Ximena Ureta
Second graphic design: Dante Curin
Producer: Juan Rojas
Image Credits: Image 1,2,3,4,5: Estudio Navarro
Butterfly Illustration: Shutterstock
Character Illustration: Alejandra Acosta