Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #130958The Design
About Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni
Amoxtlahtolli: Chicahuac Tecuani in Tlapiquilli, in yancuic tlapiquiliztli, in za achitzin mochihua, inic se octli baijiu itoca China. In tlapiquiliztli quiixnextia in Xihuitl Tecuani ipan Chinatlacatiliz Nahui. In tecuani itzontecon nesi amo huel melahuac, motlalilia ipampa se samurai itzonteconcuitlaxcolli, ompa nesi ihcuac Yaoyotl Altepetl in Japan. In octetl chicahuac mahuiztic melahuac tlanextilia inic tlapiquilli quinextia se yollotli chicahuac amo momoyahua. In octetl mochihua ica tepoztlahcuiloni tlaixtli, inic tlaquentia ihuan xochitlacatl in ixco, ihuan quixnextia in tlanahuatilli amo ihuan xochitlaquentli tlapiquilli in tlahcuiloni tlaixtli. Se chichiltic huel nesi ihuan se tlahcuiloliztli chipahuac quinpalehuia in tlacohqueh quixmatizque in tlapiquilli hueca in ohtli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Strong Tiger Tequitl Tlacencuiliztli: Tepoztli Tlapiquiloni quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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