Xiaofengtan Liquor Tlatzacuilotl īpan Octli by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Xiaofengtan Liquor Tlatzacuilotl īpan Octli
Client: Zhu Hai, Fang Jian
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #131479The Design
About Xiaofengtan Liquor Tlatzacuilotl īpan Octli
Xiaofengtan in tlatzacuilotl īpan cē octli huēyi tlazohtli īchān Chīna. In īxōchcal tlaīxēhualiz huālēhua īpan tepalcatl contin achto quimotequitiāyah Chīna īhuīcpa quipiyazqueh octli, occēppa mochīuh ihuān mocencāuh cē yancuīc, yamānqui tlaīxēhualiz cualli īpal in āxcān tlaelēhuīliztli. In īnacayo yahualtic ahmo huel motēca īpan māpil, in ic cualli mahuīlōz in xōchcaltōntli ihuān mopalēhuia in ahmo pēhuaz. In teōcuitla tzontecomatl quipiya mēlāhuac tlacomōlmeh ihuān cualli tlapōhua. Teōcuitla tomāhuahqueh tlachīhualli in tlapalihuiliztli īpan omēntīn in xōchcaltōntli ihuān in tepitōn tlaxaxamactli caxatl, in quinēxtia 130 īhuān 130 īhuān 135 milīmētrōs. In caxatl mochīhua īca āmatl huel poliuhqui, ihuān in achi tepitōn ītamachiuhca quitēmōhuia in tlaīxpiquiliztli tlamantli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Xiaofengtan Liquor Tlatzacuilotl īpan Octli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Xiaofengtan Liquor Tlatzacuilotl īpan Octli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Xiaofengtan Liquor Tlatzacuilotl īpan Octli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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