Voila Cool Stuff Tlaquimilolli Cecetzopelic ītēchcopa Kamal Rizk - Bold Branding

Tlanāhuatīlli Voila Cool Stuff Tlaquimilolli Cecetzopelic ītēchcopa Kamal Rizk - Bold Branding cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2022

Voila Cool Stuff Tlaquimilolli Cecetzopelic

īpal Kamal Rizk - Bold Branding

Tlanāhuatīlli: Voila Dessert Shop

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

21,715

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #131926

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Voila Cool Stuff Tlaquimilolli Cecetzopelic

Inin ca chicnahui tlaquimiloltin chicnahui cecetzopelic ahuiyacameh, centlaliltin ipan ce machiyotl, ipan tlahcuiloani yancuic quichihchihua cecetzopelic in ixtli. Quichihui ce yancuic tlamantli ipan quitta oc ceppa in nepapan ahuiyacameh inic xochicualli machiyomeh ihuan neuctli machiyomeh, yancuic tlahcuilolamatl, ihuan no yancuic tlapaltin quichicahuaque in tlahcuilolmachiyotl. In tlahcuilolli zan quinechicoa in ahuiyacayotl ipan nenepilli ixiptlatl mochihuani ipan mochi nepapantli ihuan quitemachtia occequi nemiliztli ipan moilnamiquiz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Voila Cool Stuff Tlaquimilolli Cecetzopelic ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Voila Cool Stuff Tlaquimilolli Cecetzopelic ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Voila Cool Stuff Tlaquimilolli Cecetzopelic quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Huēyiliztli īhuān Tlacualtepēhualli: Various Tapered Paper Ice Cream Containers
Tōcāitl: branding, packaging, packaging, illustration, typography, icecream, identity
Tlachīhualiztli Māchiyōtl: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Tlanāhuatīlli Nētēcahuilīztli: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Tlatēmōliztli: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Tēyōllālīliztli: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Tēquitl Cāhuitl: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Tēquitl Ōhuitl: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Calpolli Tlācah: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager