PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl. by Angela Spindler

PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl. by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl.

by Angela Spindler

Client: Depot Creative

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl.

Nahuatl, while a rich and living indigenous language, currently lacks standardized vocabulary for modern design terminology (branding, packaging design, supplements, collagen, probiotics, etc.). Attempting to create such a translation would require:

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl. ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl. ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. PickyPods I must respectfully inform you that I cannot provide an accurate, professional translation of this technical design content into Nahuatl. quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer