Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2022

Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl

Dragon Boat Festival Packaging ce tenemactli caxitl tlen omochiuh ipampa in Chinameca Coatl Acalli Ilhuitl. In pani caxitl mochihua quen ce coatl, ica iztac xihuitl (mugwort) tlen quitlalia in itlac, ihuan in acaxihuitl tlen quichihua in icuecuetlax. In itec caxitl quinextia ome coame tlen quipiyah zongzi, ce tlamachiotl tlen quihtoznequi ontetl cualli tlein onca ipan Chinameca tlamatiliztli. Ihcuac motzin in tzacualiztli, in nauhcampa itec caxitl moxeloa ica in tlaltilizyotl, quen ce tilmatli tlen tlehco. In caxitl mochihua ica cualli amatl tlen amo quitlacoa in tlalticpactli ica yeicampa amatlacuiloliztli ihuan tlatlamantiliztli cartón. In tlacencahualiztli quitqui netlahtlaniliztli ipampa chicahualiztli ihuan cualli tonalli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dragon Boat Festival Packaging Tlacencahualiztli: Tenemactli caxitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu