Better for All Tlaxtlahuilcaxitl by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Better for All Tlaxtlahuilcaxitl
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #134175The Design
About Better for All Tlaxtlahuilcaxitl
Cualli nochtin ipan se tlaxtlahuilcaxitl motlachihchiuh inic Chino Yancuic Xihuitl. Tlacuahyotl ehcapan tlapalli chichiltic ic monextia ilhuitl yolpaquiliztli. Caxitl tlapoa quen huehuetque Chino ontetl tlatzacuilotl. Ihcuac tlapohualoni, se cualli tlamachiotl ica mixtli mihtotia miztontli, tlapatlantica tlacaciuatzitzintin ihuan tlahuilli motlachihchihua. Se tepoztlazaloni quen mihtotia miztontli quichihchihua ihuan caxitl quipia, ihuan zatepan huelis motequitiliz quen amaiztac tlazaloni ipan cetlaliloni. Chichiltic amaxaltin, netenehualiztli ihuan xiuhpohualamatl mocahua ihtic, nochtin quipia inon tlamachiotl. Tlalticpacyecti amatl ihuan tlilli motequitilia.
The Recognition
About the Mahuizolli A' Design Award Bronse
Better for All Tlaxtlahuilcaxitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Better for All Tlaxtlahuilcaxitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Better for All Tlaxtlahuilcaxitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
- Dimensions & Packaging
- 280 x 295 x 108mm
- Production Technology
- It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
- Design Challenge
- According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
- Inspiration
- It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
- Project Duration
- Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
- Operation Flow
- The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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